Private renters could hold the deciding vote in 86 parliamentary seats at next year’s General Election. That’s the big finding of analysis based on our ComRes poll that we have published today.

Figures released by Generation Rent today add to the growing body of evidence that the private rented sector is failing tenants and needs to be reformed. Based on an opinion poll from ComRes, Generation Rent has found that the cost of rents continues to hit too many, with 39% of those polled cutting back on heating due to the cost of rent and a third reducing their spending on food. Affordability also keeps people stuck in private renting when they want to leave. Two thirds of renters say that the main reason they rent is because they cannot afford to buy their own home.